About Us
关于我们
A mature PR planning and execution provider delivering comprehensive communication solutions for global clients
Excellent PR 卓越融媒公关顾问（北京）有限公司
We are a professional corporate communications service provider dedicated to delivering comprehensive communication solutions for domestic and international clients. With years of industry experience and a professional team, we help enterprises establish and maintain strong brand images in complex market environments.
From overseas marketing communications to domestic integrated marketing, from video production to crisis PR management, our services cover all areas of corporate communications, helping brands enhance their value and expand their markets.
Our Leadership Team
核心团队
Diana Liu
刘馨月
Master in Advertising and Marketing, University of Leeds, UK
Specialised in creating creative content and experienced in practical online communications. Has rich online and offline marketing experience in China and the UK.
Pei Rao
饶沛
Master in Journalism, Renmin University of China
Has over 15 years of communication experience. Previous Public Relations Manager of the Search Marketing Department at Baidu Inc. and Public Relations Director of the Key Account Department at JD.com Group.
Integrated Marketing Services
整合营销服务
News Planning & Writing
新闻策划与撰写
- News Release Planning
- Trending Topics
- Executive Branding
- Product Promotion
Media Relations Management
媒体关系管理
- Daily Media Distribution
- Media List Updates
- Media Salons
- Media Relations
- Follow-up
Innovative Services
创新服务
- Q&A Platform Management
- APP Service Maps
- Strategic Partnerships
Public Opinion Management
舆情管理
- Opinion Monitoring
- Analysis
- Training
- Policy Development
New Media Marketing
新媒体营销
- Creative Ideas
- Content Planning
- Development
- Distribution
Event Planning & Execution
活动策划及执行
- Event Planning
- Media Kits
- On-site Management
- Reports
Core Capabilities & Advantages
整合营销的核心能力优势
Integrated Marketing
整合营销Word-of-mouth & Event Marketing
口碑营销、事件营销
New Media & Authority Media
新媒体传播、权威媒体植入
SEO & Community Marketing
搜索引擎优化、社群营销
Brand Management
品牌管理Media Relations Maintenance
媒体关系维护
Corporate Social Responsibility (CSR)
企业社会责任传播
Opinion Management & Crisis PR
舆情管理/危机公关
We Know Well About New Media Marketing Practices in China
我们深谙中国新媒体营销实操
When it comes to new media and applications, there are various homegrown alternatives to the Western social media platforms. In terms of user size, WeChat, Douyin, Weibo, and Xiaohongshuare the predominant choices for social marketing and advertising campaigns in China.
Excellent PR mainly targets the leading social media platforms in China, similar to Facebook, Instagram, Twitter, YouTube, etc.
Our team will combine your business to choose the best platform(s), and make sure that all marketing channels work together beautifully.
官方微信
Website
企业官网
Xiaohongshu
小红书
Douyin
抖音
新浪微博
Podcast
有声播客
More Than an App, But an ECOSYSTEM: WeChat
微信不止是应用，更是生态系统
WeChat is now one of the most popular social network channels in the world. With its unbeatable user base and high screen time, WeChat has become the ideal place for brands to reach Chinese consumers.
Not only is it an app, but it has formed an ecosystem with strong stickiness and is the first choice for brand communications. Its Functions for businesses include:Subscription account, Service account, Mini-program, Video Channel, Corporate WeChat, WeChat group/community, etc.
We are super experienced and have know-how on WeChat marketing.
WeChat's MAU and User Base
MAU from 2019 to 2023 (in billion users)
Data source: DemandSage and World Population Review
Top 8 Countries by Number of Users in 2023
| Rank | Country | Users (million) | % of Global |
|---|---|---|---|
| 1 | China | 810 | 91.9% |
| 2 | Malaysia | 12 | 1.4% |
| 3 | India | 10 | 1.1% |
| 4 | Russia | 9.5 | 1.1% |
| 5 | Japan | 5.5 | 0.6% |
| 6 | South Korea | 5 | 0.6% |
| 7 | United States | 4 | 0.5% |
| 8 | Indonesia | 3 | 0.3% |
A Social App Has Gained International Fandom: Red Book
一款收获全球喜爱的社交应用：小红书
China's social commerce arena is led by the Instagram-like Xiaohongshu, often referred to as "Little Red Book" or "Red". Integrating community, content, and commerce, the shopping recommendation app Xiaohongshu surpassed300 million monthly active users in China in June 2024.
Xiaohongshu becomes the best choice for global and domestic brandsto reach the wide Chinese audience and expand to the China market.
Platform Strengths
- High-quality user generated content
- Strong purchase intent audience
- Effective KOL/KOC seeding
- Young, urban, high-income demographics
XHS's MAU and User Base
Xiaohongshu Monthly Active Users Growth
Data source: Xiaohongshu
Global Brands on Xiaohongshu
Leading international brands leveraging Xiaohongshu for China market expansion
Louis Vuitton
Switzerland Tourism
lululemon
Maye Musk
Word-of-Mouth Marketing Makes Your Brand More Influential
口碑营销让您的品牌更具影响力
Platform Coverage
360 Q&A
Sina Weibo
Smzdm
Baidu Knows
Zhihu
Baidu Tieba
Dianping
We utilise a strategic WOM marketing toolto publish content covering most major platforms in China, including Q&A search engines, social communities, and forums.
Our WOM Services Include:
- Q&A platform content creation and management
- Forum seeding and community engagement
- Review platform management
- Brand sentiment monitoring and optimization
Media Resources Matrix
媒体资源矩阵
A resource library is standard, but what matters is selecting the right media